Two-minute check

Which social network is actually worth your time?

Most advice says be everywhere. That is how small businesses end up with five dead accounts. Answer seven questions and we will name at most two networks — or tell you plainly that social media is not where your next customer is coming from.

1. Who actually buys from you?
2. How long does a typical buying decision take?
3. Where are your customers?
4. Does the work itself produce things worth looking at — product, space, results, process?

LazyPosts generates its own images, so this is not about whether you can make a picture. It is about whether your business has visual substance an audience actually wants to see.

5. Do you hire, speak, partner, or win work on personal credibility?
6. Do you already publish anything — blog, newsletter, product updates, events, listings?
7. Honestly, how much time per week can your business give social media?

No email address, no account, no card. The answer appears on the next screen.

Working…

This may take a minute.