Every small-business owner, author, coach, and solo entrepreneur I've ever talked to has the same social-media story:
"I know I should post more. I keep meaning to. I have like three half-written drafts sitting in my Notes app. I'll do it this weekend. I didn't do it this weekend. I feel vaguely guilty every time I open LinkedIn."
That's the problem. Not "which tool should I use to schedule my posts?" The problem is deeper: most people genuinely don't want to do social media. They want the outcome of social media — being seen, staying top-of-mind, growing their audience — without the daily creative grind.
Existing tools don't solve the real problem
Buffer, Hootsuite, Later, Planoly — they're all scheduling tools. You still have to come up with what to say. You still have to write it. You still have to pick or make an image. They save you 10 minutes a day once you've already done the hard part.
But the hard part isn't scheduling. It's the staring-at-a-blank-caption-field part.
What we built
LazyPosts is AI-managed social media — not just scheduled. Here's what that means in practice:
- One 2-minute setup. You paste your website URL. Our AI reads it and figures out what you sell, who you sell to, and the voice you use. You skim the summary, tweak anything that feels off, and move on.
- Your accounts stay yours. Connect Bluesky, Mastodon, LinkedIn (Instagram, Facebook, and Pinterest coming soon). We post to your accounts via official APIs — no shady automation, no fake engagement.
- Fresh ideas every day. Our AI plans a rolling 7-day queue of post ideas grounded in your brand — not generic "Monday motivation" slop. Each idea is adapted for each platform: a longer thought-piece on LinkedIn, a conversational 280-character note on Bluesky, a visual-first post on Instagram.
- AI writes, AI illustrates. Each post comes with an AI-generated image tuned to your brand style. You can upload a reference image (book cover, logo, headshot) and our system weaves it into the visuals.
- Optional morning digest. Get a 10-second skim email every morning showing what's going out today. Edit, skip, or ignore — the posts go out either way.
- Pause anytime. Going on vacation? One click halts everything. Unpause when you're back.
Who LazyPosts is for
If any of these sound like you:
- You're a solo entrepreneur, author, or coach
- You know presence matters but resent spending time on it
- You've tried social media consistently and burned out in two weeks
- You've considered hiring a $500/month social media person and balked at the price
- You'd rather run your business than write captions
LazyPosts was built for you.
Who it's not for
If you love creating social content, post daily anyway, and want granular control over every pixel — we're not it. You'll find our autopilot-first design frustrating. Tools like Buffer or Later are better fits for your workflow.
What it costs
Solo plan starts at $29/month. Annual billing gets you two months free. 14-day free trial, no credit card required. See pricing.
What's next
We're early. Bluesky, Mastodon, and LinkedIn are live today. Instagram and Facebook unlock when Meta's app review clears (est. May 15). Pinterest joins shortly after. Threads is queued for after that.
If you try it and something feels broken, wrong, or off — tell us. We read every message and ship fixes within hours, not sprints. Say hi.